A Possible Cross-Promotion?

I'm a fan of PeaPod.com.  When I place my bi-weekly order, I sometimes browse the new product area for an infusion of variety.  On my last excursion to this part of the site, I came upon HotPockets Snackers. Curious to a fault, I ordered a bag.

Upon their arrival, I put some on a plate and heated them up right away.  When I took them out of the oven I noticed that these little morsels had arranged themselves into a familiar design, one that is very reminiscent of something I've seen many times in Nintendo's Zelda Games.

Could this be a cross-promotional tie-in in the works?  You tell me.